Fashion rocked 5th Av

This September in New York, we saw a new way to model. During the Fashion Night Out, some shops on 5^th Avenue made a big effort to attract and raise the visitor’s interest.

Special award to Sephora! Not only proud to present us a new product designed to help to put on any make up easily, they also offered us a vision of… well let’s say dream! In fact, two models, a very cute young woman and a super sexy guy, were standing in the shop windows,  playing with people’s cameras and creating a real interested crowd outside the shop.

I let you decide by yoursellf…

Hot, right ?

the most interesting is that they were acting, and interacting with people outside. For instance, when the guy model saw that I was taking a picture of him, he turned to me and smiled.

But the best idea and action was made by Bergdorf, still on 5^th. Not only a real female model was moving in the window but she was wearing a white dress designed by Anna Cleveland, and customised live by Zac Posen, an artist with a spray-paint!! Amazing to see the artist creating in front of us a unique and one-of-a-kind dress, but also to see the model actually posing and playing with us!

Now, is this really a good idea for the brands? The idea behind any action of a shop is to have people coming into the shop. For Sephora, the goal is achieved. While people are staring at the models, some staff from Sephora starts talking to them and introduce them to the innovation the shop introduces. And people, puzzled and introduced into the shop, enter and start looking around… shopping! So well done Sephora!

You rocked the Fashion Night!

J.D