Children charity leads to business
Apparently, luxury brands have had the idea few years ago, but I just discovered it last week : huge disigners like Gucci, Galliano or Versace are investing every year in a charity business phenomenon thats is very appreciated among celebrities.
The concept ? Children do very nice and beautiful drawings or paintings. Brands put them on their products with their own signature and then create new famous limited collections of T-Shirts, bags or even hand creams !
The good point ? Each brand works with one or several associations linked to charity actions. They get the money earned by the sales back to them. 
That’s how Donatella Versace has revealed a limited collection of 1.500 Versace bags for the annual gala of the Withney Museum in New York. These bags were illustrated with children creations and the funds have been given to the associations Starlight Children’s Foundation and the One Foundation. In the end, this money is supposed to help children from China and the United States suffering from strong diseases or facing natural disasters.
I just can’t stop thinking that using children productions to stimulate the activity of a brand is not ethic in a way. I agree that huge amounts of money might be earned and serve honest associations around the world. But in my opinion, the charity side is only a beautiful excuse to make PR, a disguised way to get more visibility and create a nice image for nice luxury brand… To be honest, I have not mesured that kind of PR event, like a gala in one of the most famous city of the world… (by the way if you have any figures, let me know). Anyway, no need to make any measurement to imagine how much powerful the media impact can be!
The fact is I don’t care if Ms Versace loves children (I’m sure she does !) and wants to concretly invest in there protection. I just disagree with this kind of event, full of hypocrisis and fake compassion.
J.B