That's PR!

Let’s go girls (and boys ?), this year is gonna be a good year ! I know media are still talking about economic crisis and its bad impact on our purses. But in fact, it means sales should be on our side: shops have so much stocks! They really need us to...

Maybe I was a little late in my fashion culture but, when I heard the name Veja for the first time, I imagined a new Spanish energizing soda, or the new Almodovar movie title… Of course I was wrong, this is a lot more original ! Veja is a young French...

Looking for the lattest PR novelty, I stumbling upon The Cube from Nissan. That is the new city car, coming out in January 2010, for young people eager for exotic culture. To enhance its design and technology, the Japonese brand has decided to make a...

Polo Ralph Lauren brands the beginning of the Olympic Games of 2010, by unveiling the official american teams’ clothes for the closing ceremony. The event will occur to Vancouver in Canada. The design is a recall to the traditional colours of the United...

As you could notice since this last years, brands multiply strategies to expand and/or to maintain their image. All resources are used and supports broaden. But this is sometimes not enought and especially in the fashion world where the competition get...

I know this news might be late for some fashionistas but… I fell in love with these pictures! For all our cooking and sugar addicts, this will certainly look like heaven. But I shall not let you wait for the subject longer. I guess you all know about...

This September in New York, we saw a new way to model. During the Fashion Night Out, some shops on 5th Avenue made a big effort to attract and raise the visitor’s interest. Special award to Sephora! Not only proud to present us a new product designed...

Apparently, luxury brands have had the idea few years ago, but I just discovered it last week : huge disigners like Gucci, Galliano or Versace are investing every year in a charity business phenomenon thats is very appreciated among celebrities. The concept...

I glanced through a monthly magazine and, what I found was… how to say … speechless. Open your eyes and let see that unusual news: A bullfighter is sponsored by a club-scene energy drink called “Gay Up.” In other words, the perfect alliance between Spanish...

Every year, some fashion brands associate their names with a humanitarian association. This season, it’s Maje’s turn. The brand decided to ask several artists, singers, actors, to design a unique model of scarf. All benefits from the sales will be donated...