Yummy Luxury!!

I know this news might be late for some fashionistas but… I fell in love with these pictures! For all our cooking and sugar addicts, this will certainly look like heaven. But I shall not let you wait for the subject longer. I guess you all know about cupcakes, those cakes with lots of sugar on top of them, with most of the time very bright and girly colors! Well the Swedish pop stylist Lisa Edsalv, who made for instance many Ikea advertisements, realized cupcakes inspired by 6 of the most famous and names of fashion Luxury. Imagine cupcakes representing Chanel, Christian Louboutin, Agent Provocateur, Betsey Johnson, Vera Wang and Louis Vuitton! Now that your stomachs can’t wait any longer, let’s see what those yummy pastries look like! And then we’ll talk about it!

 

I also found them cute and delicious-like!

And then I wondered… Could those pictures be great for the brands? And how?

First of all, cupcakes, especially in the English speaking countries, are THE fashionable pastries. Wherever you go in New York or in London, trendy places sell them. Nothing Hill, Upper East Side… all the posh places cannot but have a beautiful and girly shop presenting cupcakes in a very story telling way. So brands cannot but appreciate the homage. Personally, I found those pictures very refreshing, new and loyal to the image of the different brands used: Black and White elegance for Chanel, fun and colorful for Betsey Johnson, sexy for Agent Provocateur, Red and Black for the inimitable Louboutin stiletto… According to me, those pictures might be a good way to promote the brands, and a beautiful homage!

Yummy I said!

J.D