We Love Maje

Every year, some fashion brands associate their names with a humanitarian association. This season, it’s Maje’s turn. The brand decided to ask several artists, singers, actors, to design a unique model of scarf. All benefits from the sales will be donated to the association called: Mécénat Chirurgie Cardiaque (Heart surgery association) that helps children born with a heart disability to be operated in hospitals.

You have to admit that the following names are tempting:

        - Inès de la Fressange

        - Vanessa Paradis

        - Guillaume Canet

        - Marion Cotillard

        - Katerine

        - M

        - Ariel Wizmam

        - …

All those names could make a fashionista’s heart break, and this is one of the reasons why this idea is great. A trendy fashion brand, coupled with some twenty fashion and trendy artists for a very touching and great association… Maje has a point, and a good one.

So, ok, the scarves are not cheap (from 50 euros for cotton ones to 150 euros for slik ones).

And, of course, the action is not new. It may not be revolutionary, but you have to admit, it is great! If Maje can help those children getting a new or better heart, we can’t blame them! We all know this action also has a good impact on Maje’s image. Of course, no one can expect them to do something that will not help their sales… it’s a brand after all, no?

So now, it’s your turn to talk: what do you think of this idea and action? Did you buy one of those scarves? Do you think it is really good or just some marketing action to make the brand, if possible, more fashionable?

So many questions! But we shouldn’t be the only ones working right?

J.D