The Cube from Nissan

Looking for the lattest PR novelty, I stumbling upon The Cube from Nissan. That is the new city car, coming out in January 2010, for young people eager for exotic culture. To enhance its design and technology, the Japonese brand has decided to make a hype and underground launch with a dedicated hearty store, hidden in the 10th arrondissement in Paris.

  

White shelves, minimalism art or welcoming security
guards, everything has connection with the car design in general and its windows glasses lines in particular.

Only Japanese fashion and design items, carefully chosen by the incontrovertible Colette, are displayed and ready to be sold. In addition to Paris, Berlin and Londres have each their own Cub store too. 

 

At night, the Cube Store by night wakes up. A selective programming of artists from music, fashion or design ask themself the relationship between creation and technology in a play way. Thus, mini lives, entertainments or projections such as Joyriding from Platform 21, can be enjoyed twice or three times a week.

 
 

A.A.