Fashion in the street

As you could notice since this last years, brands multiply strategies to expand and/or to maintain their image. All resources are used and supports broaden. But this is sometimes not enought and especially in the fashion world where the competition get harder. Some brands do not hesitate to appeal more creativity in the support or in the place, instead of in a standard advertised page.

Thus, brands are out of traditional devices or turn away from them to create events and the buzz.

Let me show you some incontrovertible exemples.

Wrangler displayed 60 plastic models, dressed with the new collection to the Versailles door.

 

Rip Curl made its models parade to Milan.

 

The fashion designer Céline Jendly chosen to introduce her new collection in the street.  An extensive stage, electro-sound, the beautiful and mythic well-known Montparnasse district from paris were in. The goal ? To translate free and eccentric spirit of the collection.

The last one, and maybe my favorite, Wonderbra organised an underwear show to promote its new collection of push-up bras in the street of London. The advertising campaign was called « real woman ».

 

The brand has first created a big board made up of pictures of womans in underwear. The shooting was opened to the large audience, without seize or weight conditions. For those who did not want to move, they could download their pictures on a programed mini-web site. The whole pictures formed a close-up image of the new Wonderbra model’s breast, Katie Green. The board has been unveiled on the Tottenham Court Road in the center of London.

 

That is just WONDERFUL !

But maybe there are some other creatives among you ?

Go go go …

A.A.