Mardi 5 janvier 2010
2
05
/01
/Jan
/2010
22:16
I know this news might be late for some fashionistas but… I fell in love with these pictures! For all
our cooking and sugar addicts, this will certainly look like heaven. But I shall not let you wait for the subject longer. I guess you all know about cupcakes, those cakes with lots of
sugar on top of them, with most of the time very bright and girly colors! Well the Swedish pop stylist Lisa Edsalv, who made for instance many Ikea advertisements, realized cupcakes
inspired by 6 of the most famous and names of fashion Luxury. Imagine cupcakes representing Chanel, Christian Louboutin, Agent Provocateur, Betsey Johnson, Vera Wang and Louis
Vuitton! Now that your stomachs can’t wait any longer, let’s see what those yummy pastries look like! And then we’ll talk about it!
I also found them cute and delicious-like!
And then I wondered… Could those pictures be great for the brands? And how?
First of all, cupcakes, especially in the English speaking countries, are THE fashionable pastries.
Wherever you go in New York or in London, trendy places sell them. Nothing Hill, Upper East Side… all the posh places cannot but have a beautiful and girly shop presenting cupcakes in a very
story telling way. So brands cannot but appreciate the homage. Personally, I found those pictures very refreshing, new and loyal to the image of the different brands used: Black and White
elegance for Chanel, fun and colorful for Betsey Johnson, sexy for Agent Provocateur, Red and Black for the inimitable Louboutin stiletto… According to me, those pictures might be a good way to
promote the brands, and a beautiful homage!
Yummy I said!
J.D
Par That's PR!
0
Samedi 19 décembre 2009
6
19
/12
/Déc
/2009
15:24
This September in New York, we saw a new way to model. During the Fashion Night Out,
some shops on 5th Avenue made a big effort to attract and raise the visitor’s interest.
Special award to Sephora! Not only proud to present us a new product designed to help to put on
any make up easily, they also offered us a vision of… well let’s say dream! In fact, two models, a very cute young woman and a super sexy guy, were standing in the shop windows, playing
with people’s cameras and creating a real interested crowd outside the shop.
I let you decide by yoursellf…
Hot, right ?
the most interesting is that they were acting, and interacting with people outside. For instance, when
the guy model saw that I was taking a picture of him, he turned to me and smiled.
But the best idea and action was made by Bergdorf, still on 5th. Not only a real
female model was moving in the window but she was wearing a white dress designed by Anna Cleveland, and customised live by Zac Posen, an artist with a spray-paint!! Amazing to see
the artist creating in front of us a unique and one-of-a-kind dress, but also to see the model actually posing and playing with us!
Now, is this really a good idea for the brands? The idea behind any action of a shop is to have people
coming into the shop. For Sephora, the goal is achieved. While people are staring at the models, some staff from Sephora starts talking to them and introduce them to the innovation the
shop introduces. And people, puzzled and introduced into the shop, enter and start looking around… shopping! So well done Sephora!
You rocked the Fashion Night!
J.D
Par That's PR!
0
Vendredi 11 décembre 2009
5
11
/12
/Déc
/2009
17:02
Apparently, luxury brands have had the idea few years ago, but I just discovered it last week : huge disigners like
Gucci, Galliano or Versace are investing every year in a charity business phenomenon thats is very appreciated among celebrities.
The concept ? Children do very nice and beautiful drawings or paintings. Brands put them on their products
with their own signature and then create new famous limited collections of T-Shirts, bags or even hand creams !
The good point ? Each brand works with one or several associations linked to charity actions. They get the money
earned by the sales back to them.
That’s how Donatella Versace has revealed a limited collection of
1.500 Versace bags for the annual gala of the Withney Museum in New York. These bags were illustrated with children creations and the funds have been given to the associations Starlight
Children’s Foundation and the One Foundation. In the end, this money is supposed to help children from China and the United States suffering from strong diseases
or facing natural disasters.
Now there's a
« but ».
I just can’t stop thinking that using children productions to stimulate the activity of a brand is not ethic in a
way. I agree that huge amounts of money might be earned and serve honest associations around the world. But in my opinion, the charity side is only a beautiful excuse to make PR, a
disguised way to get more visibility and create a nice image for nice luxury brand… To be honest, I have not mesured that kind of PR event, like a gala in one of the most famous city of the
world… (by the way if you have any figures, let me know). Anyway, no need to make any measurement to imagine how much powerful the media impact can be!
The fact is I don’t care if Ms Versace loves children (I’m sure she does !) and wants to concretly invest in
there protection. I just disagree with this kind of event, full of hypocrisis and fake compassion.
J.B
Par That's PR!
0
Samedi 5 décembre 2009
6
05
/12
/Déc
/2009
16:15
I glanced through a monthly magazine and, what I found was… how to say …
speechless.
Open your eyes and let see that unusual news:
A bullfighter is sponsored by a club-scene energy drink called “Gay Up.”
In other words, the perfect alliance between Spanish machismo and the soda’s
target.
Joselito Ortega is breaking more boundaries than one. The little-known Spanish matador will be
advertising his new sponsor on his cape while he will be in the ring, an unheard-of break with tradition.
But Ortega is not worried about losing his reputation. “I am a bullfighter,” he said. “The seven
goring wounds on my body prove that. If the gay community welcomes me as an image or a symbol, it is fine.” However it is the idea of advertising in the ring, not the sponsor itself that
infuriates Ortega’s critics. “It is like prostituting the cape,” said one TV bullfighting critic.
What strange brand strategy, don’t you think? Uniting two totally opposite worlds? Will it be a
success?
Anyway, we cannot say that it has been widely sounded…
Talk is open…
A.A
Par That's PR!
0
Samedi 5 décembre 2009
6
05
/12
/Déc
/2009
15:49
Every year, some fashion brands associate their names with a humanitarian association. This season,
it’s Maje’s turn. The brand decided to ask several artists, singers, actors, to design a unique model of scarf. All benefits from the sales will be donated to the association called:
Mécénat Chirurgie Cardiaque (Heart surgery association) that helps children born with a heart disability to be operated in hospitals.
You have to admit that the following names are tempting:
- Inès de la Fressange
- Vanessa
Paradis
- Guillaume
Canet
- Marion Cotillard
- Katerine
- M
- Ariel Wizmam
- …
All those names could make a fashionista’s heart break, and this is one of the reasons why this idea
is great. A trendy fashion brand, coupled with some twenty fashion and trendy artists for a very touching and great association… Maje has a point, and a good one.
So, ok, the scarves are not cheap (from 50 euros for cotton ones to 150 euros for slik
ones).
And, of course, the action is not new. It may not be revolutionary, but you have to admit, it is
great! If Maje can help those children getting a new or better heart, we can’t blame them! We all know this action also has a good impact on Maje’s image. Of course, no one can expect them to do
something that will not help their sales… it’s a brand after all, no?
So now, it’s your turn to talk: what do you think of this idea and action? Did you buy one of those
scarves? Do you think it is really good or just some marketing action to make the brand, if possible, more fashionable?
So many questions! But we shouldn’t be the only ones working right?
J.D
Par That's PR!
0
